Role Objectives:

As a On-ground Marketing Senior Specialist, you will lead and coordinate on-ground marketing activations at high-impact locations to boost brand awareness and engage customers directly. You will oversee the end-to-end planning, execution, and optimization of field marketing campaigns, ensuring alignment with brand standards and measurable outcomes.

Roles & Responsibilities:

• Plan and execute on-ground marketing activities at malls, retail outlets, and other physical touchpoints.

• Manage operational logistics, coordinate with vendors to ensure smooth campaign execution.

• Lead the selection and management of activation agencies, ensuring proper staffing, training, and performance oversight.

• Gather customer insights during activations and provide feedback to support marketing and product strategy.

• Assist in collecting and reporting on consumer behavior trends observed on-site.

• Ensure full compliance with brand guidelines across all activations.

• Propose innovative ideas to enhance customer experience and interactions through field activities.

• Collaborate with cross-functional teams (commercial, growth, procurement, etc) to support broader campaign goals.
  
  

REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS:

• 3-5 years of experience in field marketing, brand activations, or event management.

• Strong organizational skills and ability to manage tight timelines.

• Excellent communication and stakeholder management abilities.

• Proven ability to problem-solve on-site and adapt to dynamic event environments.

• Willingness to travel and work on-site as needed.

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