Role Objectives:

The MarCom Senior Manager will lead Breadfast’s internal marketing agency, integrating creative, digital, influencer, and on-ground marketing to deliver impactful, brand-aligned campaigns. This role ensures a unified brand presence, manages cross-functional teams, and drives results through data-informed decision-making. The ideal candidate brings strong leadership experience from a creative agency or fast-paced brand environment and can balance strategy with execution oversight.

Roles & Responsibilities:

• Develop the integrated marketing communications strategy covering brand positioning, campaign objectives, and cross-channel execution.

• Translate business objectives into marketing deliverables, ensuring a consistent and engaging brand experience.

• Define annual marketing plans, KPIs, and budgets in alignment with commercial and growth targets.

• Manage and mentor the Social Media Lead, Influencers Lead, Field Marketing Lead and Design Team, fostering collaboration and accountability.

• Allocate resources and set priorities across functions to meet project deadlines.

• Conduct regular team reviews to assess performance, address challenges, and drive skill development.

• Oversee the planning and execution of major brand campaigns, ensuring consistency across online and offline touchpoints.

• Approve creative concepts, messaging, and media plans, ensuring alignment with brand guidelines and campaign objectives.

• Monitor campaign results and adjust strategies in real time to maximize ROI.

• Partner with Growth, Commercial, and CX teams to integrate marketing initiatives into broader business strategies.

• Collaborate with procurement, agencies, and vendors to ensure high-quality outputs and cost efficiency.

• Review marketing analytics across all channels to evaluate effectiveness and recommend optimization opportunities.

• Present quarterly performance reviews to leadership, highlighting successes, challenges, and recommendations.

Required Education, Knowledge, and Skills:

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).

• 10+ years in marketing communications, including 3+ years in leadership.

• Experience managing multidisciplinary teams and large-scale campaigns.

• Strong analytical skills and ability to interpret complex data.

• Proven success in agency or in-house brand leadership roles.

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